Real Estate Commission Rules Update: Guide for Sellers and Buyers

The real estate industry is undergoing significant changes, particularly in how agent commissions are handled. As of August 17, 2024, new rules are in effect nationwide that alter the traditional commission structure, impacting both buyers and sellers. These changes are especially relevant in high-cost markets like California, where commission rates have been traditionally higher. This shift is designed to increase transparency and competition but may also introduce new complexities.

In this article, we’ll explain what these changes mean, how they affect the buying and selling process, and what buyers and sellers should be prepared for in this new landscape.


Commission Setup Before August 17th, 2024

In the traditional setup, sellers were responsible for paying a 5-6% commission on the sale price, which was split between the listing agent and the buyer’s agent. This commission was paid out of the seller’s proceeds at closing, and buyers often weren’t involved in negotiating their agent’s fees, leading to a less transparent process.

Before Rule Changes:

  • Sellers Paid Both Commissions: The seller's proceeds covered both their agent's and the buyer's agent's fees, often leading to higher overall transaction costs.

  • Limited Buyer Awareness: Buyers typically didn’t negotiate these fees, as they were rolled into the home price, creating a lack of transparency about actual costs.


New Commission Rules: What’s Changed?

With the new rules, sellers are no longer required to compensate buyer agents on MLS listings. Instead, buyers will negotiate and agree on their agent's fees before starting the home search process. This shift could lead to lower commission rates and more transparent costs, but it also requires more involvement from both parties in the negotiation process.

After Rule Changes:

  • No Mandatory Offers: Sellers can still decide to pay buyer agent commissions, but they are no longer obligated to list this on the MLS.

  • Direct Buyer Negotiations: Buyers will need to negotiate and agree on their agent’s fees upfront, giving them a clearer picture of what they are paying for.

As a seller, this means you have more flexibility and might save on commission costs, but it also requires you to think strategically. You could save 2.5-3% of the sale price by not offering a commission to the buyer's agent, potentially increasing your net proceeds. However, not offering a commission could make your property less attractive to buyer agents, who may prefer showing homes where their fees are covered.

  • Potential Savings: Not paying the buyer's agent could save you thousands, especially in markets like California, where home prices are high.

  • Strategic Trade-offs: If you decide not to offer a commission, you might need to price your home more competitively or be prepared for fewer offers.

Buy or Sell Your Home with Confidence

If you're navigating the complexities of buying or selling a home under these new rules, having a knowledgeable financial advisor by your side can make all the difference. Contact us today to learn how we can help you make the most of these changes and confidently achieve your real estate goals.

Understanding Exclusive vs. Non-Exclusive Representation

In the midst of these changes, it’s also important to understand how representation agreements work.

  • When you sign a non-exclusive agreement with a broker, you can work with multiple agents, and the broker only gets paid if they directly help you find and close on a property.

  • However, in an exclusive agreement, you commit to working with just one broker, and they are entitled to compensation if you buy any property during the agreement period, even if they didn’t directly find it for you.

These agreements are becoming more common as the new commission rules roll out, so it’s important to understand what you’re agreeing to and how it could impact your buying or selling experience. Remember, signing an exclusive agreement doesn’t automatically mean you’ll pay the agent out of pocket—it’s contingent on them finding you the right property.

As these changes roll out, staying up-to-date and being well-prepared will help ensure a smooth transaction, whether you are buying or selling. The new rules are designed to create a more transparent process, but they also require both buyers and sellers to be more engaged and thoughtful in their negotiations.


Tips for Sellers in the New Commission Landscape

  • Evaluate Market Trends: Monitor local market conditions to understand how other sellers are handling commissions. This can inform your strategy for whether or not to offer buyer agent compensation.

  • Consider Offering Concessions: If you're not offering a buyer agent commission, think about other incentives like covering closing costs or offering a home warranty to attract buyers.

  • Be Prepared to Negotiate: With more direct negotiation required, ensure you're ready to discuss terms openly with potential buyers and their agents. Flexibility and a clear understanding of your bottom line will be crucial.

  • Price Competitively: If you're not offering buyer agent fees, ensure your home is priced attractively to draw interest. Consider getting a market analysis or an appraisal to set a competitive price.

Tips for Buyers in the New Commission Landscape

  • Understand Agent Fees: Before starting your home search, discuss and agree on your agent’s fees. Knowing this cost upfront helps you budget more effectively and avoid surprises later in the process.

  • Negotiate Wisely: Don’t hesitate to negotiate your agent’s commission. You have more leverage now, and even a small reduction can save you money.

  • Factor Fees into Your Budget: Consider how agent fees will impact your overall home-buying budget. If you’re asking the seller to cover these costs, be prepared to adjust your offer accordingly.

  • Explore Financing Options: If covering agent fees upfront is challenging, explore financing options or ask your lender about rolling these costs into your mortgage.

  • Compare Agent Services: Before negotiating direct fees, take the time to compare the services different agents offer. This will ensure you’re getting the best value for your money.


Conclusion

The recent changes to real estate commission structures represent a significant shift in the buying and selling process. While these new rules aim to increase transparency and potentially lower costs, they also introduce new challenges and require more proactive involvement from both buyers and sellers. Understanding these changes and adapting your strategy accordingly will be crucial for a successful transaction.


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DiversiFi Capital LLC is a registered investment adviser located in CA and may only transact business or render personalized investment advice in those states and international jurisdictions where we are registered, notice filed, or where we qualify for an exemption or exclusion from registration requirements. Any communications with prospective clients residing in jurisdictions where DiversiFi Capital LLC is not registered or licensed shall be limited so as not to trigger registration or licensing requirements.

Past performance is not indicative of future returns, and investing always carries inherent risks, including the potential loss of principal capital. Any investment strategies are specific to individual clients and may not be representative of the experiences of all clients.

Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies.  Investments involve risk and, unless otherwise stated, are not guaranteed.  

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