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Avoiding Scams Guide: A Guide for Protecting Your Loved Ones
In this post, we’ll review some of the most common scams aimed at older adults, share practical tips to help families stay safe, and point you toward resources you can use if you ever suspect fraud.
Difference Between Restricted Stocks and RSUs
In this post, we provide a quick and easy overview to help you understand the difference between Restricted Stock and RSUs, the pros and cons of both, their tax treatment, and their risks and considerations.
Stock Market 101
In this post, you will learn what the stock market is, why it matters to you, and a few practical principles for navigating it wisely.
Capital Gains Tax 101
In this post, you will learn what capital gains tax is, the difference between short and long-term gains, common scenarios for tech employees, and practical strategies to reduce the impact of taxes on your investments.
Stock Options 101
In this post, we’ll walk through the basics of stock options, explain the pros and cons, and share what to watch out for so you can approach your decisions with more confidence.
Private Market Investing: Rewards, Risks, and Considerations
In this post, we break down the rewards, risks, and four key considerations of private market investing.
Equity Compensation 101
In this post, we break down the basics of equity compensation, the main types you might encounter (like stock options, RSUs, ESPPs, and more), how they’re taxed, and tips to maximize your benefits.
The Private Market Lifecycle: Key Stages Every Investor Should Know
In this post, we break down the private market lifecycle, highlighting the key stages of private investing and illustrating how investors can identify opportunities and manage risk at each step.
10 Ways to Invest in Private Markets
In this post, we’ve grouped the 10 most common ways to invest in private markets into three levels: Entry, Intermediate, and Advanced, so you can see where you might fit.
DiversiFi’s Investment Waterfall: Our Six-Tier Approach to Smarter Investing
In this post, we break down the Investment Waterfall six-tiered framework, its purpose, and how it helps you make intentional choices based on the tier you’re navigating.
Private Market Key Terms & Concepts for Investors
In this post, we break down the private market key terms and concepts every private market investor should know.
401(k) 101: Contributions and Company Match
In this post, we’ll break down exactly what a 401(k) is, how it differs from other retirement accounts, how company matches and contributions work, and how it can help you reach your financial goals.
Private Market Investing 101
In this post, we explain what private market investing is, why it matters, who can participate, and how it can unlock diversification, innovation, and growth beyond the public markets.
Growing Together: Anna & Steve’s Equity Compensation Journey Through the Milestones
Read about how Anna and Steve’s equity compensation journey evolved through their different milestones, and how Alfred’s advice evolved with them at different stages of life
Tender Offers: Explained
In this post, we explain how tender offers work and their significance for employees, investors, and companies in the tech sector.
Top 10 Mistakes on Tax Returns in 2025
In this post, we go over 10 most common mistakes we saw on tax returns in 2025.
Personal Finance for Tech Professionals 101: How to Budget
In this post on personal finance for tech professionals, we’ll walk you through the basics of budgeting tailored specifically for your unique compensation structure.
Turning Equity Compensation into a Home: Sara & Jeff’s Home-Buying Journey
Read about how Sara and Jeff, a tech couple working at Lyft and Chime, used their equity compensation to buy their dream home, with their advisor Alfred guiding them every step of the way.
3 Steps to Structuring Joint Finances: Consolidate Finances As a Couple
In this post, learn 3 simple steps to consolidate finances as a couple—set up joint accounts, build an emergency fund, and streamline your money management together.
Building a Life, Not Just a Portfolio: A Plus-Level Client’s Equity Compensation Journey
Read about how a former SVP at Palantir navigated equity compensation, home buying, and career changes with her trusted advisor, Alfred, for over 10 years.