Our Investment Methodology

Each of our portfolios revolves around four key areas.

Research and Analytics

Direct Indexing

ETF and Mutual Funds Diversification

Social Impact

Research and Analytics

We begin our portfolio construction by looking at 30-year historical correlation ratios and 30-year historical Sharpe ratios to manage portfolio risk. From there, we then optimize each strategy (conservative, moderate, and aggressive) to maximize each respective ratio.


The Sharpe ratio is one of the most widely used methods for measuring risk-adjusted relative returns. Sharpe ratio is a measure of each asset class’s historical returns compared to its standard deviation. The higher the standard deviation of an asset class, the more significant return discrepancy we may experience from year to year, which is a measure of risk.

Sharpe Ratio Image

In an ideal world, we would want a portfolio of assets with high returns each year with a low standard deviation, which means it consistently delivers a high return. Unfortunately, this is very difficult to achieve as the asset classes with the highest return potential generally carry the higher risk potential. Since there is typically an inverse relationship between return and risk, the more stock exposure we add to a portfolio, the lower the Sharpe ratio.

Statistical Ratio Image

For example, US aggregate bonds have a 30-year historical Sharpe ratio of 1.23 while US large stocks have a Sharpe of 0.65 in that same period. However, US aggregate bonds have only returned 5.7% vs. 11.2% with US large-cap stocks in that same period. In conclusion, US aggregate bonds have been very steady compared to US large-cap stocks leading to a better Sharpe ratio. With this in mind, we study 30-year historical Sharpe ratios to build optimal portfolios for each portfolio strategy.

After constructing our portfolios, we then allocate our portfolios based on a variety of economic factors. There are over fifteen economic factors that we actively utilize for our portfolio strategies but we’ll highlight two here:

One of the more important economic factors that we allocate portfolios around is interest rate movements. If you’ve heard the saying, “Don’t fight the Fed, invest with it” or “Follow the Fed,” there is a strong historical correlation for this. In the chart below we’ve highlighted how growth vs. value stocks perform based on interest rate movements. As interest rates increase, we assume borrowing costs become more expensive. If borrowing costs become more expensive, companies and consumers will likely reduce their spending and borrowing, slowing the economy.

10 Year Treasury Move Table

10 Year Treasury Move

On the other hand, when interest rates decrease, companies and consumers are likely to take advantage of the lower rates and subsequently increase their spending and borrowing. The movement in rates is often dictated by the Federal Reserve who has the ability to change the overnight lending rate of banks. Therefore, as they act, rates can go higher or lower depending on their monetary policies. If we consider the impact of the Federal Reserve, and more broadly, interest rates, we believe it makes sense to adjust your portfolio strategy based on interest rates. This impact of interest rates is visible in the historical returns below.

A second economic factor that we adjust our portfolios around is inflation. As inflation rises, it increases the cost of borrowing. Inflation also increases company input costs such as materials and labor. Each of these, in turn, reduces the expectations of earnings growth. If earnings slow down because of inflation, there will be downward pressure on stock prices. Historically, growth companies are most sensitive to this because they carry much higher price-to-earnings multiples due to higher expectations for growth. Similar to the impact of interest rates above, this impact is also visible in the historical returns below.

Inflation Move Table Image

Inflation Move

ETF and Mutual Fund Diversification

For further diversification, we build our portfolios utilizing a combination of exchange-traded funds (ETFs) and mutual funds. ETFs have become extremely popular in recent years due to their low-cost nature; however, there have been warnings from investors like Michael Burry (a famed investor who called the 2008 crash, cited in “The Big Short”) who believe there may be a bubble in ETFs. The concern is that there has become too much of a concentrated allocation across investors into exchange-traded funds that there are uncertain liquid risks. Given the speedy processing of ETF trades there is considerable liquidity risk should millions of investors simultaneously decide to trigger sell orders during a market sell-off. Conversely, mutual funds trade only once per day and therefore might not be the first security an investor might reach out to sell during a market panic. 

Exchange-traded funds are attractive with their low-cost fee structure. However, they achieve that low fee by minimizing research functionality. Exchange-traded funds by nature purchase individual holdings in broad terms. For example, a technology ETF may simply buy the largest 50 technology stocks instead of looking for the best 50 technology stocks across all market caps. This creates a price discovery risk. Conversely, mutual funds tend to be higher in cost but they employ big research teams in an attempt to uncover the best-priced stocks within their dedicated investment strategy.

Funds we Utilize image with logos

Direct Indexing

Direct indexing is an investment strategy that involves purchasing and owning individual securities in a portfolio to replicate the performance of a specific index, such as the S&P 500 or NASDAQ 100, instead of investing in a passive index fund or exchange-traded fund (ETF) that tracks the index. With direct indexing, investors can customize their portfolios by holding the individual stocks that make up the index, typically in the same proportion as the index weightings.

In DiversiFi’s direct indexing offering, we have found the following benefits

  1. High Alpha Potential: Based on our research, we have found that concentrating on direct ownership of the top 25 NASDAQ stocks by market capitalization has led to higher potential returns compared to broader indices like the S&P 500 or NASDAQ.

  2. Unique offering: From our research, there is currently no ETF solely focusing on the Top 25 Nasdaq stocks, making this a distinctive opportunity for our clients.

  3. Greater control and tax efficiency: This investment strategy allows more control over account taxation. By owning the individual stocks instead of the fund, our team can help our investors benefit from strategies like tax loss harvesting to help minimize tax liabilities and potentially enhance after-tax returns.

  4. Cost savings: With the removal of stock trading fees in recent years, this strategy also helps to reduce portfolio costs. By bypassing the fees associated with index funds or ETFs, investors can save on expense ratios and avoid certain transaction costs.

  5. Transparency and control: Direct indexing gives investors transparency, as they know exactly which stocks they own in their portfolios. They directly own the underlying securities and can monitor their holdings in real-time. This transparency and control can offer peace of mind and a better understanding of the implemented investment strategy.


Direct indexing requires more active management compared to passive index investing as it involves selecting, monitoring, and rebalancing individual securities. Due to trading costs and the need for diversification, direct indexing may be more suitable for larger portfolios, thus why we offer this option through our Wealth Management service.

DiversiFi Capital Core Values graphic

Social Impact

Social impact investing is a strategy that not only seeks financial return but also aims to generate positive, measurable social and environmental impact. It represents an evolution in investment philosophy, moving beyond traditional financial metrics to include a broader set of values and criteria in decision-making processes.

Many of our clients care deeply about using their hard-earned dollars to support these social impact initiatives. To support their cause, our team offers a parallel investment strategy to our core models that solely uses ETFs and mutual funds tailored to social impact investing.

Prospective investors can learn more by visiting Calvert’s “What’s Your Impact?” tool or American Century’s “Your Impact” site.